A mobile phone cover with a picture of Russian President Vladimir Putin and which reads “Mr President” is seen in this photo illustration taken a in hotel room in Kazan, Russia, July 30, 2015. He may be in charge of an economy in crisis, but if mobile phone covers and souvenir mugs are a barometer of popularity, Russian President Vladimir Putin need not fear for his political future. In fact, Moscow's annexation of Crimea from Ukraine last year has given the memorabilia makers even more material to glorify, sometimes wryly, a president whose image as a champion of Russian national interests in a hostile world is barely challenged in his own country. (Photo by Stefan Wermuth/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A woman uses her mobile phone as she walks past a billboard with a portrait of a Russian soldier and the words “Glory to the heroes of Russia” in St. Petersburg, Russia, Saturday, August 20, 2022. (Photo by Dmitri Lovetsky/AP Photo)

DJ David Guetta (R) and rapper Nicki Minaj perform onstage during the 2017 Billboard Music Awards at T-Mobile Arena on May 21, 2017 in Las Vegas, Nevada. (Photo by Mario Anzuoni/Reuters)

Self-employed pedicab driver Danilo Guerra, 25, uses his mobile phone as he waits for clients in downtown Havana April 12, 2016. (Photo by Alexandre Meneghini/Reuters)

A model checks her mobile phone backstage during Kazakhstan Fashion Week in Almaty, Kazakhstan, October 14, 2015. (Photo by Shamil Zhumatov/Reuters)

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)