As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Camera trapper Xavier Hubert-Brierre put this large mirror on the side of a road through the jungle in Gabon and left a camera there to record how the animals would respond to their own reflections. A silverback gorilla thought it was seeing another silverback and responded by trying to scare off the potential challenger… (Photo by Xavier Hubert-Brierre/Johns Hopkins University Press)

A full size working replica of the pink limousine used by Parker to chauffeur Lady Penelope in Gerry Anderson's television series “Thunderbirds”, unveiled at Woburn Abbey. United Kingdom, 27th May 1968. (Photo by Jim Gray/Keystone/Getty Images)

Hundreds of flamingos take flight in the Rift Valley in East Africa early September 2024. The birds gather in the region’s saline lakes to eat the blue-green algae that grows in abundance. The red-orange pigment in the algae is what gives them their distinctive pink plumage. They also use the site to breed. (Photo by Alexandre and Chloe Bes/Naturagency/Solent News)

A rare grasshopper shines bright against its leafy background in North Holland, Netherlands in the first decade of October 2024. The insects are usually brown or green but turn pink due to a genetic mutation. (Photo by Roeselien Raimond/Media Drum Images)

“El rio mas bonito del Mundo”, the most beautiful river of the world, the “River of five colors”, the “Rainbow River”, or even the “Escaped from Paradise”, are the shimmering appellations that Colombians give to Cano Cristales, a small stream located in the heart of the Macarena National Park, 150 km (93 miles) south of Bogota. Photo: A waterfall is seen at the end of the rainy season, in August, when the water level finally decreases, in the Cano Cristales RIver in the Sierra de la Macarena in Colombia. It has become covered with a bright pink endemic aquatic plant, Macarenia Clavigera. (Photo by Olivier Grunewald)

Australian actress Joy Smithers poses beside a poster featuring Australian cricketer Brett Lee during the official launch of the AceStar underwear range at Pink Salt on August 19, 2008 in Sydney, Australia. (Photo by Mike Flokis/Getty Images)

A horse smiles at the camera. See the beautiful images of horses gleefully playing in Iceland mountain ranges. The horses have been spotted smiling and cuddling in remote locations across the nation. (Photo by Bragi J. Ingibergsson/Caters News)