Costumed guests arrive for the “Life Ball” charity event at the Rathaus city hall in Vienna, Austria, 10 June 2017. The 24th Life Ball is a charity fundraiser for HIV and Aids projects. (Photo by Christian Bruna/EPA/EFE)

The car of Dan Wheldon of England driver of the #77 Bowers & Wilkins Sam Schmidt Motorsports Dallara Honda (left) flies in the air during the Las Vegas Indy 300 part of the IZOD IndyCar World Championships presented by Honda on October 16, 2011 at the Las Vegas Motor Speedway in Las Vegas, Nevada. (Photo by Robert Laberge/Getty Images)

The #8 DP Starworks Motorsports Ford Rley driven by Enzo Potolicchio, Ryan Dalziel, Alex Popow, Lucas Luhr and Allan McNish runs off the track during the Rolex 24 at Daytona International Speedway on January 28, 2012 in Daytona Beach, Florida. (Photo by John Harrelson/Getty Images)

The Komodo dragon (Varanus komodoensis) was the most popular species overall based on English language Wikipedia page views. It is the world’s largest lizard, living on the islands of Komodo, Rinca and other smaller islands, and on Flores island in Indonesia. (Photo by Eric Nathan/Alamy)

Participants re-enact the “Battle of Five Armies” from J.R.R. Tolkien's novel “The Hobbit” in a forest near the town of Doksy, Czech Republic June 6, 2015. According to event organizers, hundreds of enthusiasts dressed as characters such as elves, dwarves, goblins and orcs from the book “The Hobbit” re-enacted the clash. (Photo by David W. Cerny/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Wildlife photographer Danté Fenolio has headed into areas untouched by sunlight – deep seas, caves and underground – and found creatures that are exploding with colour. Here: The golden harlequin toad has vanished from the wild, and only a small number live on in captivity. A fungus caused them, and many other amphibians, to die out in their home in Central America. (Photo by Danté Fenolio/The Guardian/Johns Hopkins University Press)

The Porsche 919 Hybrid No17 of the Porsche Team driven by Timo Bernhard of Germany is seen in action during the 83rd 24-hour Le Mans endurance race, in Le Mans, western France, Saturday, June 13, 2015. (AP Photo/David Vincent)