While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Contestants of a tourism beauty pageant balance eggs on their collarbones as they cruise along the Yellow River in Jiyuan, Henan province, China, June 22, 2015. The contestants believe that if they are slim enough, their collarbones will allow them to balance the eggs securely on their bodies. (Photo by Reuters/Stringer)

Farmer Zhang Xianping rides his pig "Big Precious" during an interview with the media, in Zhangjiakou, Hebei province, China, November 2, 2015. Zhang, a pig breeder, instead of killing it, decided to keep the two-year-old "Big Precious" as pet when its weight reached 600 kg, according to local media. (Photo by Reuters/China Daily)

In this October 24, 2010 file photo, Canadian-born actress Pamela Anderson poses for photographers during a photocall to unveil a new advertisement in aid of People for the Ethical Treatment of Animals (PETA) in London to encourage people to go vegetarian. PETA turns 35 years old in 2015, is the largest animal rights group in world with 3 million members, and has done a lot with a little s*x, shock and celebrity. (Photo by Akira Suemori/AP Photo)

David Pena poses for a photograph with his Lada 2101 built in 1979 on a street in Havana February 9, 2015. Getting parts from the United States is cheaper than in Cuba, where state-run stores sell them at four times the cost, said Pena, a mechanic and president of the Russian Car Club in Havana who drives a souped-up, sporty red 1972 Lada 2101 that he fixed himself. His own Lada has a Fiat engine and an extra Alfa Romeo carburetor. (Photo by Enrique De La Osa/Reuters)

A walruses at Hagenbeck Zoo in Hamburg, Germany on July, 7, 2015. (Photo by Werner Struss/Startraks action)

A model presents a creation at the Nasir Mazhar catwalk show at London Collections Men in London, Britain June 11, 2016. (Photo by Neil Hall/Reuters)

In this December 19, 2014 photo, a man stands beside his 1957 Chevrolet Bel-Air car in Havana, Cuba. U.S. car sales have been banned in Cuba since 1959. Cubans have been have been forced to patch together Fords, Chevrolets and Chryslers that date back to before Fidel Castro's revolution which can make it appear like the country is stuck in a 1950s time warp. Since the Communist economic system isn't likely to change soon, many of those cars will have to stay on the road for years. (Photo by Desmond Boylan/AP Photo)