While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

Amy Rimmer, Research Engineer at Jaguar Land Rover, demonstrates the car manufacturer's Advanced Highway Assist in a Range Rover, which drives the vehicle, overtakes and can detect vehicles in the blind spot, during the first demonstrations of the UK Autodrive Project at HORIBA MIRA Proving Ground in Nuneaton, Warwickshire on Friday October 21, 2016. (Photo by Fabio De Paola/PA Wire)

A handout picture provided by Global newsroom of Czech Martin Sonka (C) leading Nigel Lamb (top) of Great Britain and Yoshihide Muroya of Japan (down) along the Mount Fuji prior the third stage of the Red Bull Air Race World Championship in Chiba, Japan on June 1, 2016. (Photo by Predrag Vockovic/EPA/Global Newsroom)

This undated handout picture made available on February 3, 2016 and provided by Russia's punk band Рussy Riot shows Рussy Riot frontwoman Nadezhda Tolokonnikova performing in the band's new music video titled “Chaika” in Moscow. Russian punk band Рussy Riot, which became a symbol of resistance for a church performance slamming President Vladimir Putin, released a new protest song on February 3 mocking a senior official for alleged corruption. Titled “Chaika”, the satirical song and accompanying video take aim at prosecutor general Yury Chaika, whose two sons have been accused of using their father's position to accrue large fortunes. (Photo by Andrey Noskov/AFP Photo/Russian Punk Band Рussy Riot)

A donkey savors warming temperatures after a long winter at the zoo in Warsaw, Poland, on Wednesday, April 8, 2015. (Photo by Czarek Sokolowski/AP Photo)

Mercedes Formula One driver Lewis Hamilton of Britain sprays champagne at a grid girl as he celebrates his victory on the podium after the Chinese F1 Grand Prix at the Shanghai International Circuit, April 12, 2015. (Photo by Carlos Barria/Reuters)

A handout photo made available by the World Press Photo (WPP) organization on 13 February 2017 shows a picture by Rossiya Segodnya photographer Valery Melnikov that won the Long-Term Projects – First Prize award of the 60th annual World Press Photo Contest, it was announced by the WPP Foundation in Amsterdam, The Netherlands on 13 February 2017. Caption: Civilians escape from a fire at a house destroyed by an air attack in the Luhanskaya village. (Photo by Valery Melnikov/EPA/Rossiya Segodnya/World Press Photo)