While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Protestor Bill Maloney (L) shouts during a live TV broadcast by BBC News Channel chief political correspondent Norman Smith after earlier forcing Deputy Prime Minister Nick Clegg to abandon a photocall near Parliament on March 19, 2014 in London, England. The Chancellor of the Exchequer, George Osborne has delivered his Budget statement to Members of Parliament in the House of Commons. (Photo by Peter Macdiarmid/Getty Images)

Magdalena Neuner poses in front of mammoth figures during a photocall of the German Biathlon Woman Team at the Archeopark on March 10, 2011 in Khanty-Mansiysk, Russia. On the territory of Archeopark are mammoth sculptural compositions, made of bronze. Mammoths lived in Ugra 70-10 thousand years ago and were members of the Pleistocene, or also called 'the mammoth fauna’. The growth figures exceed the natural factor 2-3 times.

Rob Maitland of Australia collects a ball from the ocean during warm-up for the Water Polo by the Sea match between Australia and the United States of America at at Bondi Icebergs on Bondi Beach on January 4, 2012 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

A farmer runs behind a police officer during a protest against farm laws introduced by the government, in New Delhi, India, January 26, 2021. Tens of thousands of farmers drove a convoy of tractors into the Indian capital as the nation celebrated Republic Day on Tuesday in the backdrop of agricultural protests that have grown into a rebellion and rattled the government. (Photo by Adnan Abidi/Reuters)

Jolon Clinton, 15, (L), and her sister, Halcy, 17, take photos of a fissure near their home on the outskirts of Pahoa during ongoing eruptions of the Kilauea Volcano in Hawaii, U.S., May 14, 2018. (Photo by Terray Sylvester/Reuters)

Actors Alexandra Shipp and Vanessa Hudgens attend a premiere screening for “Tick, Tick . Boom” during the opening night of AFI Fest at TCL Chinese theatre in Los Angeles, California, U.S. November 10, 2021. (Photo by Mario Anzuoni/Reuters)

American actress Kiernan Shipka poses with “May flowers” in Venice, Italy in the last decade of May 2022. (Photo by kiernanshipka/Instagram)