American singer Michael Jackson (1958–2009) arrives at Heathrow Airport with his manager Frank DiLeo, on his Bad World Tour, 11th July 1988. (Photo by Dave Hogan/Getty Images)

A street entertainer waits for tourists in Havana, Cuba on October 2009. (Photo by Desmond Boylan/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sultan, a famous captive fennec that is displayed tied on a rope in front of a tourist shop, is the main attraction in the souk of Douz, a desert town in Tunisia. By the display of such a charismatic animal, tourists are often lured to buy things or pay for pictures. On inquiry, although Sultan has been caught as a pup in the wild, the owners of the shop reassure the foreigners stating that the animal is ‘domestic’. (Photo by Bruno D’Amicis/Fritz Pölking Prize/GDT EWPY 2015)

From left, Brazilian model Adriana Lima, British model Lily Donaldson, Brazilian model Alessandra Ambrosio, US model Taylor Hill, and US model Martha Hunt acknowledge applause during the Victoria's Secret Fashion Show inside the Grand Palais, in Paris, Wednesday, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Francois Mori/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.