To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Cheng Liping, whose husband Ju was onboard Malaysia Airlines Flight MH370 which disappeared on March 8, 2014, shows a picture of she and her husband together and an old card with a message given by her husband, at a park near her house where she and her husband used to visit during an interview with Reuters in Beijing July 24, 2014. Cheng said her life has been totally changed since the incident. Their two little sons, who don't know about this incident, keep asking her when their dad is coming back. Six months after Malaysia Airlines Flight MH370, with 239 mostly Chinese people on board, disappeared about an hour into a routine journey from Kuala Lumpur to Beijing March 8, loved ones of missing passengers derive what comfort they can from what's left behind after the world's greatest aviation mystery. More than two dozen countries have been involved in the air, sea and underwater search for the Boeing 777 but months of sorties failed to turn up any trace – even after narrowing the search area to the southern Indian Ocean – long after batteries on the black box voice and data recorders had gone flat. (Photo by Kim Kyung-Hoon/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.