“Gangnam Style” star PSY's new music video had been watched more than 10 million times on YouTube less than 24 hours after he unveiled his much-anticipated new dance in Seoul, the website showed Sunday. Photo: PSY performs at his concert “Happening” in Seoul, on April 13, 2013. The South Korean pop star's first new single since his viral hit “Gangnam Style” is stealing attention from inter-Korean tensions. (Photo by Kin Cheung/Associated Press)

Members of Japanese idol group Kamen Joshi (Masked Girls) pose for a photo after a rehearsal for a concert at their theatre in Tokyo's Akihabara district, Japan March 17, 2016. For countless girl and pop-idol bands in Japan, standing out from the crowd can be daunting, but one group – “Kamen Joshi” – seems to have found the answer by hiding behind masks. The Tokyo-based all female band has 18 members, split into three groups that perform across Japan and elsewhere in Asia. (Photo by Toru Hanai/Reuters)

A woman takes part in a global March for marijuana in Medellin, Colombia, May 7, 2016. The Global Marijuana March (GMM) is an annual rally held at different locations across the planet. It refers to cannabis-related events that occur on the first Saturday in May, or thereabouts, and may include marches, meetings, rallies, raves, concerts, festivals and information tables. (Photo by Fredy Builes/Reuters)

Cuban girls dressed as nurses and a lizard wait for their turn to dance during a visit by the Gay Men's Chorus of Washington in Havana July 13, 2015. The choir made its first appearance on July 12, 2015 in Cuba as part of a tour that will include a dozen concerts in the context of the restoration of relations between the island and the United States. (Photo by Enrique de la Osa/Reuters)

Actor George Clooney is arrested with his father Nick Clooney (2R) during a demonstration outside the Embassy of Sudan March 16, 2012 in Washington, DC. United to End Genocide, the Enough Campaign and Amnesty International held a rally to call on the United States and world leaders to stop the violence in South Sudan and prevent hundreds of thousands of people from starving. (Photo by Win McNamee/Getty Images)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

Members of Japanese idol group Kamen Joshi (Masked Girls) in attires featuring images or names of U.S. President-elect Donald Trump, pose for a photo after their concert at their theatre in Tokyo's Akihabara district, Japan, December 12, 2016. (Photo by Toru Hanai/Reuters)

Five year old George holds an orange to feed the Owl butterflies at the Natural History Museum in London, Thursday, March 30, 2017. Hundreds of tropical butterflies were released to launch the Natural History Museum's Sensational Butterflies exhibition, starting for the public on March 31, 2017. (Photo by Frank Augstein/AP Photo)