For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Bella Hadid attends the Los Angeles Lakers Vs New York Knicks game at Madison Square Garden on December 12, 2017 in New York City. (Photo by James Devaney/Getty Images)

Frances Fowler leads the Bowie VFD Marching Thoroughbreds in the Bowie 4th of July Parade in Bowie, Md., on July 4, 1976. (Photo by James M. Thresher/The Washington Post via Getty Images)

Ballet dancer Anoushka Zoe James dances in the water at the Ipanema beach in Rio de Janeiro, Brazil on October 29, 2020. (Photo by Pilar Olivares/Reuters)

English actress Lily James treats herself to a bougie beverage while getting ready for the London premiere of her new film “What's Love Got to Do With It?” in the second decade of February 2023. (Photo by Instagram)