Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Meet Booboo, the 2-year-old guinea pig. Her hobbies included eating chicory and posing for pictures. Described optimistically as ‘spirited’ by owner Megan, she can generally be found knocking about with her guinea pig crew, Titi and Teddy. But don’t worry, these gangsta guineas are lovers not fighters (didn’t the chicory give you a clue?). In fact, they’re pretty cerebral, often to be found quietly reading a book, or staring contemplatively into the distance next to a sprig of lavender, that kind of thing.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Shan boys pray before they have their heads shaved in anticipation of their ordination in the Poy Song Long Ceremony at Wat Pa Pao in Chiang Mai, Thailand on April 3, 2018. Poy Sang Long (“The Festival of the Crystal Sons”) is a ceremony that marks a rite of passage among the Buddhist Shan people in Myanmar and northern Thailand. Boys between seven and fourteen years of age are ordained as Buddhist novices during a three day ceremony. Before the ceremony starts the boys have their heads shaved. (Photo by Jack Kurtz/ZUMA Wire/Rex Features/Shutterstock)

In this third of seven sequential photos, Elian Gonzalez is held in a closet by Donato Dalrymple, one of the two men who rescued the boy from the ocean, right, as government officials search the home of Lazaro Gonzalez for the young boy, early morning, April 22, 2000, in Miami, Florida. Armed federal agents seized Elian Gonzalez from the home of his Miami relatives before dawn, firing tear gas into an angry crowd as they left the scene with the weeping 6-year-old boy. This photo won the Prize in 2001. (Photo by Alan Diaz/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)