Actors Ryan Reynolds, Blake Lively, fashion model Gigi Hadid and Hugh Jackman attend the premiere of “Deadpool and Wolverine” in New York City, New York, U.S., July 22, 2024. (Photo by Caitlin Ochs/Reuters)

A young woman smokes a cigarette straddled across a man's lap on Ladies' Day at Epsom, England on June 2, 2017. Ladies' Day is traditionally held on the first Friday of June, a multitude of ladies and gents head to Epsom Downs Racecourse to experience a day full of high octane racing, music, glamour and fashion. (Photo by Peter Dench/Getty Images Reportage)

Olivia Munn looks stunning in a holiday fashion campaign. The US actress shows off her sophisticated and elegant side in images shot for La Ligne's latest holiday 2022 campaign. The Magic Mike star showcases her toned legs in pictures, photographed by Pamela Hanson at the Hotel Chelsea in New York City on December 8, 2022. (Photo by Pamela Hanson/The Mega Agency)

A group of Maasai women march while dancing traditional songs during a Maasai cultural festival in Sekenani, on June 10, 2023. The Maasai people are a Nilotic ethnic group inhabiting Kenya and northern Tanzania. The Maasai cultural festival is a popular gathering and celebration of the Maasai cultural heritage and aims to showcase the community's traditional activities and fashion. (Photo by Luis Tato/AFP Photo)

A view of knitted Grenadier Guards figures made by members of the 'Hurst Hookers' knitting group after their fitting to posts during a pre-coronation 'yarn bombing' in the village of Hurst, near Reading, England, Friday, April 21, 2023. Heather Howarth and her friends in the village of Hurst, a stone’s throw from Reading, west of London, have fashioned a woolly coronation procession to rival the pomp and circumstance that will take place when Charles is crowned on May 6 at Westminster Abbey. (Photo by David Cliff/AP Photo)

Steampunk enthusiasts attend the sixth annual Haworth Steampunk Weekend in Haworth, northern England on November 25, 2018. The three-day alternative lifestyle festival features: music, dancers, entertainers, burlesque performers, vintage vehicles, a fashion show and a masquerade ball. Steampunk is a subgenre of science fiction or science fantasy that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery. (Photo by Oli Scarff/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)