A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A labourer drinks water from a pipe at a brick kiln on a hot summer day in Sukkur, Sindh province on May 23, 2024. The Pakistan Meteorological Department said temperatures are expected to hit as high as 50 degrees Celsius (122 degrees Fahrenheit) in parts of rural Sindh. (Photo by Shahid Ali/AFP Photo)

A female swimmer reacts after finishing the competition in a pool carved from thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province, January 5, 2016. The swimming competition was held on the official launch day of the Harbin International Ice and Snow Sculpture Festival. (Photo by Aly Song/Reuters)

The manager of Jinhua Partytime Latex Art and Crafts Factory wears a mask of U S. Democratic presidential candidate Bernie Sanders as he poses and gives a thumbs-up as during a presentation of products to reporters at his factory's showroom in Jinhua, Zhejiang Province, China, May 25, 2016. (Photo by Aly Song/Reuters)

A girl visits by an area decorated with lanterns ahead of the Chinese Lunar New Year festivity at Yu Garden, following the new coronavirus disease (COVID-19) cases in Shanghai, China, January 28, 2022. (Photo by Aly Song/Reuters)

Belgium fan wears a devil mask attends the Qatar 2022 World Cup Group F football match between Croatia and Belgium at the Ahmad Bin Ali Stadium in Al-Rayyan, west of Doha on December 1, 2022. (Photo by Stephane Mahe/Reuters)

A visitor poses behind the artwork “Convergence” by artist Masarrat Fatima M Sulaimani and curated by Samar Kamel at the World Art Dubai fair at the Dubai World Trade Centre in the Gulf Emirate of Dubai, United Arab Emirates, 08 October 2020. Around 2,000 art pieces are displaying at the sixth edition of the World Art Dubai fair which is running from 08 to 10 October 2020. (Photo by Ali Haider/EPA/EFE)

A leather worker with his frightening types of clothes prepares after painted themselves using chimney soot as they participate in a programme within the September 6 celebrations, in Balikesir, Turkey on September 06, 2019. According to the story, “Tulutabaklar” were painting themselves with ash and wearing goatskin or sheep skin to frighten the Greek soldiers occupying Balikesir during the National Struggle period. Every year on September 6, Tulutabaklar perform this ritual as part of the celebration of liberation of the city for 96 years. (Photo by Ali Atmaca/Anadolu Agency via Getty Images)