For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A snowflake rests on black velvet after a snowfall in Knoxville on Tuesday, January 28, 2014. (Photo by Adam Lau/News Sentinel)

Breath at sunset, captures a sea turtle at a dive site called Black Rock. Kāʻanapali, Hawaiʻi, August 2013. (Photo by Christopher Doherty/Smithsonian.com)

The sun rises between Sgurr nan Gillean and Knight’s Peak, Black Cuillin, Isle of Skye. (Photo by Adrian Trendall/Mountain Photo of the Year)

Hungarian model Viktoria Varga stunned in a black dress early January 2024. The social media star visited Dubai on holiday. (Photo by vikyvarga/Instagram)

People look at a black bear at the Chengdu zoo amid the coronavirus outbreak on March 26, 2020 in Chengdu, Sichuan Province of China. (Photo by Wang Lei/China News Service via Getty Images)