For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A humanoid robot named “Yangyang” shows a facial expression during its demonstration at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 29, 20155. The android was produced jointly by China's Shanghai Yangyang Intellegent Robot Science Service center and Japanese professor Hiroshi Ishiguro, with the aim of popularising robotics among the young. (Photo by Kim Kyung-Hoon/Reuters)

Two women look at a mobile phone as they stand on Tiananmen Square during a sand storm in heavily polluted weather in Beijing on February 28, 2013. Beijing residents were urged to stay indoors as pollution levels soared before a sandstorm brought further misery to China's capital. (Photo by Ed Jones/AFP Photo)

(L-R) Recording artists Ally Brooke, Normani Hamilton, Dinah-Jane Hansen, Lauren Jauregui and Camila Cabello of Fifth Harmony attend the 2016 Billboard Music Awards at T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images)

(L-R) Miss Universe 2015 Pia Wurtzbach, Miss USA 2015 Olivia Jordan and Miss Teen USA 2015 Katherine Haik attend the 2016 Miss USA pageant at T-Mobile Arena on June 5, 2016 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Recruits carry ammunition during a military training at a firing range in the Rostov-on-Don region in southern Russia, on October 4, 2022. Russian Defense Minister Sergei Shoigu said that the military has recruited over 200,000 reservists as part of a partial mobilization launched two weeks ago. (Photo by AP Photo/Stringer)