As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Members of the King's Troop Royal Horse Artillery fire a 41 gun salute in Hyde Park to mark the 60 anniversary of the accession of Her Majesty Queen Elizabeth II on February 6, 2012 in London, England. (Photo by Oli Scarff/Getty Images)

The coffin containing the body of Pope John Paul II is exhumed ahead of his beatification at Vatican Basilica on April 29, 2011 in Vatican City, Vatican. Pope John Paul II will be beatified by Benedict XVI in a ceremony at the Vatican on Sunday. (Photo by Pool/Getty Images)

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

Students from John Moores' University celebrate and pose for family photographs as they take part in their degree congregations at Liverpool's Anglican Cathedral on July 13, 2011 in Liverpool, England. Thousands of students are taking part in graduations across Britain and will begin looking for employment. According to recent surveys there are currently 83 graduates chasing every job vacancy. (Photo by Christopher Furlong/Getty Images)

A U.S. Marine kneels beside a Multi-Utility Tactical Transport ( MUTT) during a patrol as part of Rim of the Pacific (RIMPAC) 2016 an exercise held at Camp Pendleton, California United States, July 13, 2016. (Photo by Mike Blake/Reuters)

Sukhoi Su-30SM jet fighters of the Sokoly Rossii (Falcons of Russia) aerobatic team fly in formation during the International Army Games 2016, in Dubrovichi outside Ryazan, Russia, August 5, 2016. (Photo by Maxim Shemetov/Reuters)

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)