People release floating lanterns during the festival of Yee Peng in the northern capital of Chiang Mai, Thailand November 14, 2016. Yi Peng refers to the full moon day in the second month according to the Lanna lunar calendar (the twelfth month according to the Thai lunar calendar). Swarms of Lanna-style sky lanterns are launched into the air where they resemble large shoals of giant fluorescent jellyfish gracefully floating through the sky. The festival is meant as a time for tham bun, to make merit. Khom loi are made from a thin fabric, such as rice paper, stretched over a bamboo or wire frame, to which a candle or fuel cell is attached. When the fuel cell is lit, the resulting hot air is trapped inside the lantern and creates enough lift for the khom loi to float up into the sky. (Photo by Athit Perawongmetha/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A man is seen wrapped with pythons, some which include the Albino Burmese Python, as part of a show celebrating the coming Year of the Snake in the Chinese calendar, while spectators look on, in Malabon city, north of Manila, Philippines, December 28, 2012. (Photo by Romeo Ranoco/Reuters)

A Saudi police officer receives emergency calls at a call center, ahead of the Hajj pilgrimage in the Muslim holy city of Mecca, Saudi Arabia, Tuesday, August 6, 2019. The hajj occurs once a year during the Islamic lunar month of Dhul-Hijja, the 12th and final month of the Islamic calendar year. (Photo by Amr Nabil/AP Photo)

Some people prepare to catch offerings thrown by Tengger tribe people into the crater of Bromo volcano to in Probolinggo, East Java province, on June 30, 2018, as part of Yadnya Kasada festival which falls on the 14th day of the Kasada month based on the traditional Hindu lunar calendar. (Photo by Juni Kriswanto/AFP Photo)