To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Nikolai Vasilyev, 64, dressed as Father Frost, the Russian equivalent of Santa Claus, water-skis along the Yenisei River outside the Siberian city of Krasnoyarsk, Russia December 19, 2017. Vasilyev, former teacher of the Siberian State Aerospace University, constructed the water skis out of plastic foam and designed the sticks to propel him forward, while travelling on the water surface. (Photo by Ilya Naymushin/Reuters)

Using clever low exposure techinques, photographer Rolf Maeder managed to capture multiple strikes hitting the canyon under atmospheric stormy skies. (Photo by Rolf Maeder)

Jeff and Kelly Lyons clear the first obstacle while competing in the North American Wife Carrying Championship at Sunday River ski resort in Newry, Maine October 11, 2014. (Photo by Brian Snyder/Reuters)

Clearing skies await a tripod-toting photographer looking for a spot to capture the early-morning light at Portland Head Light, Thursday, January 17, 2013, in Cape Elizabeth, Maine. (Photo by Robert F. Bukaty/AP Photo)

Skiers and snowboarders in swimwear during the Grelka Fest-2019 Festival at the Sheregesh ski resort, Kemerovo Region, Russia on April 13, 2019. (Photo by Kirill Kukhmar/TASS)