Creative dog grooming is especially popular in Asia, but is becoming more and more prevalent in Europe and the States as well. See some pics of Barkleigh's Creative Styling Contest 2009 (Pasedena, CA).

A woman looks at photographs of dogs to choose a pet to rent at Puppy The World on January 24, 2009 in Tokyo, Japan. Rent-a-dog is becoming increasingly popular amongst people who love dogs but are unable to look after a pet full time due to limited living space or long working hours. Customers pay the dog-rental outlet around 2500 yen (32.5 USD) for an hour, and usually take their rented pet for a walk along the nearby beach. (Photo by Junko Kimura/Getty Images)

A man cuts dog meat at a dog meat restaurant ahead of local dog meat festival in Yulin, Guangxi Zhuang Autonomous Region, China on June 21, 2018. The festival in the southwestern town of Yulin has long drawn international criticism, with thousands of dogs traditionally being killed during the event. (Photo by Tyrone Siu/Reuters)

A Husky dog looks on before a sled and skijoring race in the village of Kadnikovo outside Yekaterinburg, Russia, December 10, 2016. (Photo by Maxim Shemetov/Reuters)

A dog in a purple dress, taken in El Dorado, Arkansas, December 2016. The dapper dogs in clothes are back with a second series, and they’re feeling festive. (Photo by Tammy Swarek/Barcroft Images)

A police officer jump ropes with a police dog at a police dog training base on July 11, 2011 in Beijing, China. The Police Dog Training Base was opened to a media visit to show the dogs skills to the public. (Photo by ChinaFotoPress/Getty Images)

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)