A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

The Dynasphere, an electrically-driven wheel, invented by Mr. J. A. Purves of Taunton and his son. It had 2.5 horse power and once attained a speed of 25 mph. (Photo by Fox Photos/Getty Images). 1932

The Cliff Promenade in Netanya is considered to be one of the most beautiful in Israel. It's a nice place for walk, there are marvelous lawns, magnificent observation points, romantic sitting areas in front of the sea, paragliding sites and playgrounds for children. One of the specific features of the promenade, which attracts many people, is mosaic sculpture project "New Wave" created by the sculptor and designer Ruslan Sergeev. At the end of the film you can see The Victory Monument, located next to the promenade.

Five-year-old Julian Becker and his 165 pound pet Newfoundland Max have been best buds around all their lives. To commemorate the friendship and to keep Julian's father, a Naval officer who is often away, in the loop, Julian's mom Stasha began taking photos. Photo: Hats off (or on) to Julian for sharing his blanket with his good buddy. Not that the furry beast needs it... (Photo by Stasha Becker/Rex Features)

An Afghan woman collects cotton buds at governmental farms in Jalalabad, Afghanistan, 20 October 2020. Afghanistan's agriculture and livestock department in Nangarhar province hire women and people in need of cash assistance to harvest cotton from their farms. (Photo by Ghulamullah Habibi/EPA/EFE)