Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Caoimhe Cooburn-Gray poses for a picture on St. Patrick's day in Dublin, Ireland March 17, 2016. Saint Patrick's Day is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland. Celebrations generally involve public parades and festivals, céilithe, and the wearing of shamrocks, as well as green or orange attire. (Photo by Clodagh Kilcoyne/Reuters)

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

The galactic core of the milky way occupied by two small wooden boats on July 2, 2014, in Isle of Wight, UK. The Milky Way shines in mesmerizing colourful patterns above the Isle of Wight in stunning photographs. Chad Powell used a DSLR camera to capture images of the spectacular constellation above the familiar beach scenes of England's largest island. The 22-year-old, who shot the pictures over a year of stargazing on the island, often stayed up until dawn to catch the most dramatic sky-scapes. Chad, a graphic designer from Ventnor, Isle of Wight, used foregrounds of abandoned theme parks, harbors and lighthouses against the illuminated sky. Minor adjustments were made to bring out the contrast and whites in the images. (Photo by Chad Powell/Barcroft Media)

When you think of the People's Liberation Army, you probably don't think of line dancing. But the Chinese military's latest online recruiting video makes a soldier's life look more fun than the macarena. The brief spot, posted last week on the website of the Ministry of National Defense and going viral, features tanks and fighter jets, as well as soldiers dancing in rows to a quirky hit tune by the Chopsticks Brothers called “Little Apple”. Its lyrics include, “You are my little dear little apple/I can never stop loving you”.

This photographer is walking on thin ice after taking stunning photographs inside an Alaskan ice cave that could collapse at any moment. With it's dazzling turquoise walls and and huge open spaces, it's hard to imagine that this incredible frozen cavern was only formed at the beginning of 2012. But despite it's seemingly mystical allure, the fascinating natural phenomena is at risk of collapsing in on itself without warning. (Photo by Ron Gile/Caters News)

“The Giant's Causeway is an area of about 40,000 interlocking basalt columns, the result of an ancient volcanic eruption. It is located in County Antrim on the northeast coast of Northern Ireland, about three miles (4.8 km) northeast of the town of Bushmills. It was declared a World Heritage Site by UNESCO in 1986, and a National Nature Reserve in 1987 by the Department of the Environment for Northern Ireland”. – Wikipedia

Photo: Visitors walk on the Giant's Causway on March 14, 2012 in Portrush, Northern Ireland. (Photo by Peter Macdiarmid/Getty Images)