A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Crowds watch surfers as the first big swell of the year arrives in Nazaré, Portugal on October 28, 2015. (Photo by Pedro Miranda/Demotix/Corbis)

Miley Cyrus performs at the Radio 1 Big Weekend at Stewart Park on May 25, 2019 in Middlesbrough, England. (Photo by Jo Hale/Redferns)

Festival goers wear Australia day attire at Big Day Out 2012 at the Sydney Showground on January 26, 2012 in Sydney, Australia. (Photo by Mark Metcalfe/Getty Images)

Fireworks explode around the London Eye wheel, the Big Ben clock tower and the Houses of Parliament to mark the beginning of the New Year in London, Britain, January 1, 2016. (Photo by Toby Melville/Reuters)

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