The new Toyota Concept-i concept car, designed to learn about its driver is unveiled during the Toyota press conference at CES in Las Vegas, January 4, 2017. (Photo by Rick Wilking/Reuters)

Miss Colombia 2015 Ariadna Gutierrez rehearses for the upcoming Miss Universe telecast while at Planet Hollywood Resort and Casino in Las Vegas, Nevada, December 12. 2015. (Photo by Darren Decker/Reuters/The Miss Universe Organization)

“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Inmates sleep on the steps of a ladder inside the Quezon City jail at night in Manila in this picture taken on July 21, 2016. There are 3,800 inmates at the jail, which was built six decades ago to house 800, and they engage in a relentless contest for space. Men take turns to sleep on the cracked cement floor of an open-air basketball court, the steps of staircases, underneath beds and hammocks made out of old blankets. (Photo by Noel Celis/AFP Photo)

5-year-old Rina Kumari rubs her eye while cracking stones on the banks of Mahananda river in Siliguri, northeast India, March 5, 2005. Over 400 million people in India live below the internationally agreed poverty line (living on less than US $1 per day). According to estimates, several hundred thousand children work as labourers and beg on the streets in India. (Photo by Desmond Boylan/Reuters)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.