A woman loyal to the Houthi movement holds a rifle as she takes part in a parade to show support to the movement in Sanaa, Yemen September 6, 2016. The Saudi-led Arab coalition launched a military campaign against the Huthis and their allies in March 2015, after the rebels closed in on Gulf-backed President Abedrabbo Mansour Hadi in his southern refuge of Aden, forcing him into exile. (Photo by Khaled Abdullah/Reuters)

Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A Chinese woman wears a protective mask as she shops in a market on February 6, 2020 in Beijing, China. The number of cases of a deadly new coronavirus rose to more than 28000 in mainland China Thursday, days after the World Health Organization (WHO) declared the outbreak a global public health emergency. (Photo by Kevin Frayer/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.