While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)

A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Jill Olsen (R) has her picture taken inside a giant cocoon, from the “Falling Skies” TV series, during the 2014 Comic-Con International Convention in San Diego, California July 24, 2014. (Photo by Sandy Huffaker/Reuters)

Children feed a giraffe at Pairi Daiza wildlife park, a zoo and botanical garden in Brugelette, Belgium, May 25, 2015. (Photo by Francois Lenoir/Reuters)

In this 1997 photo released by the International Fund for Animal Welfare, a seal hunter, right, threatens a cameraman with a knife during the filming of a seal hunt in the Gulf of St. Lawrence, Canada. “Huntwatch”, a documentary by the organization about the fight to end commercial seal hunts, premieres in September 2016 on Discovery. The producers say it includes grainy but powerful archive footage that had languished in the basement of the group’s headquarters on Cape Cod for nearly five decades. (Photo by Richard Sobol/IFAW via AP Photo)