To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A member of the samba school of the Grupo Especial Academicos do Grande Rio parade during the Carnival celebration at the Marques de Sapucai sambadrome in Rio de Janeiro, Brazil, early 04 March 2019. The samba schools of the Rio de Janeiro Special Groups began their parades on 03 March at the sambadrome, considered the main attraction of the carnival in Brazil. (Photo by Marcelo Chello/EPA/EFE)

Fans of the Brazilian heavy metal band Sepultura enjoy their showo at the main stage of Rock in Rio festival 2019 at the Olympic Park, Rio de Janeiro, Brazil, on October 4, 2019. The week-long Rock in Rio festival started September 27, with international stars as headliners, over 700,000 spectators and social actions including the preservation of the Amazon. (Photo by Mauro Pimentel/AFP Photo)

Revellers take part in an annual block party before Carnival in downtown Rio de Janeiro, Brazil, January 16, 2016. The Rio de Janeiro Carnival will be held from February 5 to February 9. (Photo by Pilar Olivares/Reuters)