Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An officer wipes sweat off the face of a Chinese People's Liberation Army (PLA) honor guard soldier as they rehearse for a welcoming ceremony for New Zealand's Governor-General Sir Jerry Mateparae at the Great Hall of the People in Beijing, Tuesday, July 21, 2015. (Photo by Mark Schiefelbein/AP Photo)

“The Sunsetter”. An EF-4 tornado rips through the open space of farmland near Rozel, Kansas. This tornado moves slowly but powerful towards the setting sun an gets its beautiful color right before sunset. Storm Chasers are spotting on the left side. Photo location: Rozel, Kansas. (Photo and caption by Dennis Oswald/National Geographic Photo Contest)

ATTENTION! All pictures are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture.

Tourists ice skate at night on the Eiffel Tower's skating rink in Paris December 9, 2014. The skating rink, located on the first level of the Eiffel Tower, opens to the public as part of the Christmas holiday season. (Photo by Charles Platiau/Reuters)

A Hindu woman gives money to an elephant outside the Lord Jagannath temple ahead of the annual Rath Yatra, or chariot procession, in Ahmedabad, India, July 16, 2015. The annual religious procession commemorates a journey by Hindu god Jagannath, his brother Balabhadra and sister Subhadra, in specially made chariots. The annual Rath Yatra is celebrated on July 18. (Photo by Amit Dave/Reuters)

Ornamental chicken breeding clubs have emerged in Indonesia, Thailand, North America and even European countries such as the UK and France. Malaysia is however the epicenter of this cultural phenomenon. These chickens are prized for their build, size, behavior and showmanship by their owners and competitions or beauty contests as they are often described are held almost every week in at least one village in Malaysia. Judges sit around a square table inspecting each chicken for a few minutes trying to determine a champion specimen in its own weight class based on its stance, temperament and physical assets like wings, tails and comb. The walk or strut by an ornamental chicken in a beauty contest, much like a runway model, constitutes a large part of the scoring system. (Photo by Ernest Goh/2013 Sony World Photography Awards)

“What did I know about Chechnya before last week? For someone who grew up in the 1990s the very word Chechnya meant a string of grainy images on TV showing people in battered camouflage outfits, shooting at each other amid destruction and ruin. Fear, wahhabis, Shamil Basayev, terrorism, mountains: these were the words that used to spring to my mind when someone mentioned Chechnya”. – Maxim Shemetov. Photo: Special forces officers stand guard during a government-organised event marking Chechen language day in the centre of the Chechen capital Grozny April 25, 2013. (Photo by Maxim Shemetov/Reuters)

Young man making the O.K. sign. (Photo by George Marks/Retrofile/Getty Images). Circa 1950s