To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

American singer Michael Jackson (1958–2009) arrives at Heathrow Airport with his manager Frank DiLeo, on his Bad World Tour, 11th July 1988. (Photo by Dave Hogan/Getty Images)

Students pose for a pictures taken by their friends during spring break on the beach in the resort city of Cancun, Mexico, February 27, 2009. (Photo by Israel Leal/AP Photo)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Britain's Queen Elizabeth boards a train at Kings Cross station in London, in this December 17, 2009 file photo. Queen Elizabeth celebrates her 90th birthday on April 21, 2016. (Photo by Stefan Rousseau/Reuters)