“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Construction workers take a lunch break on a steel beam atop the RCA Building at Rockefeller Center, New York, September 29, 1932. In the background is the Chrysler Building. (Photo by AP Photo)

American rapper Megan Jovon Ruth Pete, known professionally as Megan Thee Stallion performs on the Other stage at Worthy Farm in Somerset during the Glastonbury Festival in Britain on June 25, 2022. (Photo by Dylan Martinez/Reuters)

Yeshiva School students briefly dance on Grant Street after the menorah lighting outside of the City-County Building for the fifth night of Hanukkah, Thursday, December 26, 2019, in downtown Pittsburgh. (Photo by Alexandra Wimley/Pittsburgh Post-Gazette via AP Photo)

A health worker wearing a protective suit is disinfected inside a portable tent outisee the Gat Andres Bonifacio Memorial Medical Center during an enhanced community quarantine to prevent the spread of the new coronavirus in Manila, Philippines, Monday April 27, 2020. (Photo by Aaron Favila/AP Photo)

An activist is juggling next to police officers at the Dannenrod forest, during a protest of environmentalists against the extension of the A49 motorway, near Dannenrod, Germany, November 27, 2020. (Photo by Kai Pfaffenbach/Reuters)