“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Construction workers take a lunch break on a steel beam atop the RCA Building at Rockefeller Center, New York, September 29, 1932. In the background is the Chrysler Building. (Photo by AP Photo)

Boeing B-29 (#10) from the 24th Bomb Squadron, 6th Bomb Group after an emergency landing at Iwo Jima on April 24,1945. (Photo by U.S. Air Force)

Thomas jumps into the water from a spring board at a public swimming pool in Mengen, Germany, 28 August 2016. (Photo by Thomas Warnack/EPA)

A woman, wearing a traditional Sevillana dress, performs as she asks for alms in downtown Malaga, Spain, April 28, 2016. (Photo by Jon Nazca/Reuters)

Two brave contestants take part in the World Gravy Wrestling Championships at the Rose 'n Bowl in Stacksteads, Lancashire, England on August 27 2018. Contestants must wrestle in the gravy for 2 minutes, points are scored for fancy dress, comedy effect, entertainment and wrestling ability. The event is held to raise funds for the East Lancashire Hospice and competitors nominated charities. (Photo by The Mercury Press)