A statue by Maurizio Cattelan is displayed at the Milan Stock Exchange on July 26, 2011 in Milan, Italy. Italian pig farmers, who are members of the Coldiretti Italian Farmers Association, are protesting against unfair competition from foreign farmers. (Photo by Vittorio Zunino Celotto/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

Sun Jifa, a farmer in China, had his life changed forever when an explosive he planned on using for fishing went off prematurely. He lost his arms and when he couldn’t afford high-end, hospital-made prosthetics he opted for a cheaper set. Finding those to be less than acceptable, Sun started building his own pair of arms, which he currently wears. It’s an incredible story of ingenuity and personal strength.

In this June 20, 2015 photo, Niberta Galvez uses the bottom half of his shirt to collect coca leaves in Samugari, Peru. Coca farmers were among the locals who, in 1984, formed citizen militias to help the military beat back Shining Path rebels, reducing them to a small group of fewer than 500 who now are deeply involved in drug trafficking. (Photo by Rodrigo Abd/AP Photo)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

“The Amish, sometimes referred to as Amish Mennonites, are a group of Christian church fellowships that form a subgroup of the Mennonite churches. The Amish are known for simple living, plain dress, and reluctance to adopt many conveniences of modern technology”. – Wikipedia

Photo: An Amish farmer plows his field behind six draft horses June 2, 2011 in New Wilmington, southwestern Pennsylvania. (Photo by Jeff Swensen/Getty Images)

A Thai farmer controlling a pair of buffaloes competes in the flooded field during the annual Wooden Plow Buffalo Race in Chonburi Province, southeast of Bangkok, Thailand, Saturday, July 13, 2019. The farmers are celebrating the start of the sowing season by racing the buffaloes whose usual duty is to plow field. (Photo by Sakchai Lalit/AP Photo)