KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

A general view of the ghost town of a former Soviet military radar station near Skrunda, Latvia, April 9, 2016. (Photo by Ints Kalnins/Reuters)

An employee walks near a rotary dredge which works on the coal face of the Borodinsky opencast colliery, near the Siberian town of Borodino, east of Krasnoyarsk, December 9, 2014. The Borodinsky colliery, 9 km (5.6 miles) long and more than 100 meters (328 feet) deep, annually produces more than 20 million tons of coal and is considered to be the biggest opencast coal mine in Russia, according to official representatives. (Photo by Ilya Naymushin/Reuters)

A miner sits front of the statue of St. Barbara, saint of the miners, during last working day at Hungary's last hard coal deep-cast mine at Markushegy December 23, 2014.The underground mine, west of the capital city Budapest, has to stop producing coal at the end of this year in line with a European Union effort to shut down uncompetitive hard coal mines. (Photo by Laszlo Balogh/Reuters)

Men work at Makala gold mine camp near the town of Mongbwalu in Ituri province, eastern Democratic Republic of Congo on April 7, 2018. (Photo by Goran Tomasevic/Reuters)

This photo taken on May 17, 2019 shows rough rubies displayed at the gems market in Mogok town, north of Mandalay. Burrowing deep underground, thousands of informal miners risk their lives to find gleaming red gems as a law change spurs opportunity in Myanmar's “land of rubies”. (Photo by Ye Aung Thu/AFP Photo)

A man carries a blood stained stretcher in a site hit by what activists said were airstrikes carried out by the Russian air force in the town of Douma, eastern Ghouta in Damascus, Syria January 10, 2016. (Photo by Bassam Khabieh/Reuters)

City buildings stand beyond the giant excavated hole left by the Mir mine, a former open pit diamond mine, in Mirny, Russia, on Tuesday, November 12, 2013. OAO Alrosa, the world's largest diamond producer, raised about $1.3 billion in an oversubscribed share sale from investors including Oppenheimer Funds Inc. and Lazard Ltd.'s asset-management unit, First Deputy Prime Minister Igor Shuvalov said. (Photo by Andrey Rudakov/Bloomberg)