Curator Anna Reynolds with a doll called Pamela and a toy horse on wheels at the launch of the summer exhibition Royal Childhood at Buckingham Palace, London, which celebrates royal childhood with toys and family gifts belonging to the royal children when they were growing up, on April 2, 2014. (Photo by Sean Dempsey/PA Wire)

A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

An innovative photographer attached a camera to a remote-controlled car, allowing him to capture angles of wild lions, rhinos and other animals. Over the last 11 years, Chris Bray has been taking pictures of animals using his toy car contraption while he takes guests on photography tours in Kenya. (Photo by Chris Bray/Caters News Agency)

Where will yours take you? Stories! The bookstore
Advertising Agency: Kolle Rebbe, Hamburg, Germany

In this photo taken on Thursday, July 23, 2015 migrants enter a train to Serbia at the railway station in the southern Macedonian town of Gevgelija. The country has become a major transit route for thousands of Middle Eastern and African refugees and migrants who cross over from Greece and then continue into Serbia. (Photo by Boris Grdanoski/AP Photo)

A Sponge Bob Square Pants character is helped up a flight of stairs during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood)

New York based artist Jason Freeny slices open pop-culture characters to reveal their insides. He takes vinyl toys of annimated icons such as Stewie Griffin, Nemo and Mario, and stuffs them with Sculpey modelling clay. He then carves out bones aqnd organs using dental tools.

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)