Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A reveller perches on a public hire bicycle outside a bar in Shoreditch, the weekend before new licensing rules come in to effect across Hackney on July 28, 2018 in London, England. Hackney Council has voted to introduce strict new licensing rules which will see “core” curfews in place for new venues as well as extending the “Special Policy Area”, within which licenses are granted only in exceptional circumstances. (Photo by Jack Taylor/Getty Images)

Port staff check the damaged bridge cranes in Kaohsiung, southeast China's Taiwan on September 15, 2016. Kaohsiung Port saw facilities damage due to the effect of Typhoon Meranti. (Photo by Johnson Liu/Xinhua via ZUMA Wire)

It’s enough to make your head spin. The photographer Katherine Young set out to shoot spiral staircases in London, England to great effect, including this shot she calls the Downward Spiral Part III. (Photo by Katherine Young/Rex Features/Shutterstock)

A Sotheby's employee poses with a “Return of the Jedi” promotional C-3PO Helmet 1983, estimated at £15,000-£25,000 created by George Lucas' visual effects company during a photocall at Sotheby's in London, Britain on December 6, 2019. (Photo by Thomas Mukoya/Reuters)

A representative of Makinarium production, specialized in special visual effects, displays a latex mask for horror movie on a stand inside the Festival Palace during the 69th Cannes Film Festival in Cannes, France, May 14, 2016. (Photo by Regis Duvignau/Reuters)