Revellers in Newcastle, England on the last Friday before Christmas, December 20, 2019. Black Eye Friday festive mayhem hit the nation; Christmas celebrations kicked off with a bang across the country as revellers flocked to pubs and clubs for the biggest night of the year. (Photo by Scott Heppell/PA Images via Getty Images)

A cat dressed in a traditional outfit takes part during the Orthodox Christmas celebration in Kiev, Ukraine on January 7, 2020. Orthodox Christians celebrate Christmas Day on December 25 of the older Julian calendar, which currently corresponds to January 7 in the Gregorian calendar. (Photo by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Indian Christians take part in Christmas prayers at the Infant Jesus church in Bangalore, India, 25 December 2020. Most Christians celebrate Christmas on 25 December to commemorate the birth of Jesus, the central figure of Christianity. (Photo by Jagadeesh N.V./EPA/EFE)

A diver wearing a Santa Claus costume feeds a sunfish to attract visitors at the Hakkeijima Sea Paradise aquarium in Yokohama, suburban Tokyo on December 17, 2014. Christmas attractions will be held till Christmas Day. (Photo by Yoshikazu Tsuno/AFP Photo)

Painted glass Christmas and New Year decorations are pictured at the “Yolochka” (Christmas tree) factory, which has been producing glass decorations and toys for the festive season since 1848, in the town of Klin outside Moscow, Russia, November 24, 2016. (Photo by Maxim Zmeyev/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.