People will spout about impermanence of digital records, but books are really fragile, too. Alexis Arnold from San Francisco wanted to illustrate that with her project The Crystallized Book: collecting books and growing Borax crystals on them. Books range from literature classics to magazines, and there’s even a mysterious and arcane tome called “Linux: The Complete Manual”.

“As a photographer, peregrinator and naturalist, I have been searching for the ultimate unworldly world. I've always been drawn to unusual travel destinations. For me, to lose myself in a different culture is a great way to find balance in my life...”. – Li Xinzhao. (Photo by Li Xinzhao)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In his new powerful photo series "Judging America," photographer Joel Pares seamlessly fades photos of an unfounded ethnic stereotype with people's real professions. Starting with a simple photo that's based on the stereotypes associated with a person's appearance, Pares fades to their real profession to make us realize how deceiving looks can truly be.

A dog wears “The Flash” costume for a carnival pet parade in Rio de Janeiro, Brazil, Sunday, January 31, 2016. People dressed their pets up for the annual block parade held near Copacabana beach. (Photo by Leo Correa/AP Photo)

In his series of untitled photographs Nobody Claps Anymore, the Mexican-American photographer Alec Dawson portrays ordinary people in their homes in a downbeat, ultra-stylised manner. Staring into space as they watch TV or water the garden, the real-life subjects of photographer hint at vast reserves of boredom and regret. (Photo by Alec Dawson)