A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A cat dressed in a traditional Ukrainian embroidered shirt takes part in a parade in Kiev, Ukraine on May 28, 2016. (Photo by Gleb Garanich/Reuters)

An Iraqi boy sits next to cats for sale at the Ghazl Market in central Baghdad on November 20, 2020. (Photo by Ahmad Al-Rubaye/AFP Photo)

A cat wering glasses lies in a pet dryer at the “Pet Expo Championship” in Bangkok, Thailand on August 30, 2019. (Photo by Mladen Antonov/AFP Photo)

In this Wednesday, May 23, 2012 photograph, a young deer and a cat share a moment in Feench village near Jodhpur, Rajasthan state, India. (Photo by AP Photo)

Cats gather in front of a house damaged by shelling in the town of Dokuchayevsk, south of Donetsk, February 12, 2015. (Photo by Maxim Shemetov/Reuters)