Participants stretch their bodies as they pose for pictures before the Beijing International Marathon in Beijing, China, September 20, 2015. About 30,000 runners participated in the annual running event. (Photo by Kim Kyung-Hoon/Reuters)

Samburu tribesmen stand during the Maralal Camel Derby, Kenya, August 15, 2015. Maralal, a small, arid town about an eight-hour drive north of the Kenyan capital Nairobi, holds an annual camel festival, bringing together members of the Samburu, Turkana and Pokot semi-nomadic cattle-herding tribes. (Photo by Goran Tomasevic/Reuters)

Visitors walk past a family of scarecrows during the Scarecrow Festival in Heather, Britain July 29, 2015. The annual event asks residents of Heather to make scarecrows to raise thousands of pounds for local groups and charities. (Photo by Darren Staples/Reuters)

Pupils participate in a calligraphy contest to celebrate the New Year in Tokyo January 5, 2016. Over 3,000 calligraphers who qualified in competitions throughout Japan wrote resolutions or wishes onto paper sheets during the annual contest that marks the start of the new year, according to organizers. (Photo by Thomas Peter/Reuters)

A participant, called a musher, races in the 33rd Aviemore Sled Dog Rally in Aviemore, Scotland January 23, 2016. The Siberian Husky Club of Britain is holding its annual sled dog rally over the weekend. (Photo by Russell Cheyne/Reuters)

A passenger without pants waits for the subway train during “The No Pants Subway Ride” in Mexico City January 11, 2015. The event, the fifth organized in Mexico, is an annual flash mob and occurs in different cities around the world, according to its organisers. (Photo by Edgard Garrido/Reuters)

Metallica and Lang Lang rehearse for THE 56TH ANNUAL GRAMMY AWARDS music industry's premier event takes place Sunday, Jan. 26 (8:00-11:30 PM, live ET/delayed PT) at STAPLES Center in Los Angeles on the CBS Television Network. Photo: Heather Wines/CBS ©2014 CBS Broadcasting, Inc. All Rights Reserved

The eighth annual Nipponbashi Street Festa stamped Osaka March 20, 2012 (Nipponbashi is Osaka’s geek district – much like Akihabara is for Tokyo). Cosplayers turned up in colourful outfits, dressing as characters from their favourite manga, anime, and video games. The street was closed to cars, and otaku flooded the streets, snapping pics, cosplaying, and hanging out.