Model Kendall Jenner poses on the red carpet as she arrives for the screening of the film “Mal de pierres” (From the Land of the Moon) in competition at the 69th Cannes Film Festival in Cannes, France, May 15, 2016. (Photo by Yves Herman/Reuters)

Chloe Goodman attending the Fantastic Beasts and Where to Find Them European Premiere at Leicester Square, London. (Photo by Ian West/PA Images via Getty Images)

Members of the Times Square Alliance snow clearing team take a photo on a snowbank at Times Square in the Manhattan borough of New York January 23, 2016. A winter storm dumped nearly 2 feet (58 cm) of snow on the suburbs of Washington, D.C., on Saturday before moving on to Philadelphia and New York, paralyzing road, rail and airline travel along the U.S. East Coast. (Photo by Shannon Stapleton/Reuters)

Some Iraqi candidates for Miss Iraq beauty contest pose in front of the Ishtar Gate at the ancient archaeological site of Babylon, outside the modern city of Hilla, south of the capital Baghdad on December 17, 2015. The beauty contest, which is the first one in more than 40 years, aims to boost tourism in the city and will take place on December 19, 2015. (Photo by Ahmad Al-Rubaye/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Nova Scotia Duck Tolling retriever Torrey competes in the 10th annual Petco Unleashed surfing dog contest at Imperial Beach, California August 1, 2015. Proceeds raised at the event go to benefit the San Diego Humane Society. (Photo by Mike Blake/Reuters)

Police fire rubber bullets as they help an Atletico Paranaense fan during clashes between Vasco da Gama soccer fans and Atletico Paranaense fans at their Brazilian championship match in Joinville in Santa Catarina, on December 8, 2013. Dozens of fans fought a savage battle on the terraces at the match on Sunday, interrupting play for more than one hour and leaving at least three people reportedly in serious condition. (Photo by Carlos Moraes/Agência O DIA)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)