While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

(L-R) Ozzy Osbourne and son, producer Jack Osbourne visit the Tribeca Film Festival 2011 portrait studio on April 25, 2011 in New York City. (Photo by Larry Busacca/Getty Images for Tribeca Film Festival)

Fuse TV VJ's Marianela and Juliya attend the store opening of “Nigo's A Bathing Ape” with Pharrell Williams January 11, 2005 in New York City. (Photo by Paul Hawthorne/Getty Images)

A man waits for Queen Beatrix's abdication ceremony outside the Royal Palace in Amsterdam April 30, 2013. The Netherlands is celebrating Queen's Day on Tuesday, which will also mark the abdication of Queen Beatrix and the investiture of her eldest son Willem-Alexander. (Photo by Paul Vreeker/Reuters)

Zhao Qiang walks across a street in Shenyang, Liaoning province, April 14, 2014. Zhao, a community officer of the China Disabled Persons' Federation, was diagnosed with multiple when he was two, with the resulting tumour affecting the growth of his left leg, his grandmother told local media, citing a doctor's diagnosis. His uncle modified his shoes, fitting them with stools, to allow Zhao to stand and walk. (Photo by Reuters/Stringer)

Olga Gharkova enters a aromatherapy room at the British Banya bathhouse, Saturday, February 15, 2014, in Krasnaya Polyana, Russia, just a few miles away from the ski slopes where athletes are competing for Olympic medals. (Photo by Jae C. Hong/Associated Press)

Riot police runs as a woman falls down during a May Day rally in the Kreuzberg district of Berlin, Germany, 01 May 2016. (Photo by Kay Nietfeld/EPA)

Participant Andreea Teodorescu, 17, races on a snowboard during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 km north from Bucharest, Romania, 04 March 2018. The Bikini Race is a timed show on the slopes, at the sixth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mircea Rosca/EPA/EFE)