While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

Large trumpet vines spread across electrical lines next to a highway in Kinston, N.C., on June 23, 2014. (Photo by Janet S. Carter/Kinston Free Press via AP Photo)

Armed man stand at entrance of the naval headquarters in Sevastopol, March 19, 2014. Around a dozen Ukrainian servicemen, unarmed and in civilian clothes, walked out of the Ukrainian naval headquarters in the Crimean port of Sevastopol on Wednesday after it was taken over by pro-Russian forces, a Reuters witness said. (Photo by Baz Ratner/Reuters)

Simone Genziuk is one of the star’s of Sydney's Royal Easter Show – not surprising when you see her lift a 75kg washing machine with her hair. The 43-year-old known as Simi is one of the star’s of this year’s Royal Easter Show and it’s all thanks to her hair. Ms Genziuk is no newcomer to the art of circus performing having been an aerial acrobat for 13 years. (Photo by Nathan Edwards/Newspix/SIPA Press)

Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

Festival goers attend day one of the Parklife Festival at Heaton Park on June 9, 2018 in Manchester, England. (Photo by Mercury Press)

England supporters in the Flat Iron Square pub in London react to events in Kaliningrad, where England and Belgium play to decide the winner of Group G in the Russia 2018 World Cup on June 28, 2018. (Photo by Daniel Leal-Olivas/AFP Photo)