While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

British rally driver Kris Meeke jumps his Citroen over a brow during the fifth special stage of the World Rally Championship (WRC) Rally of Australia, near Bellingen on the New South Wales central coast on September 12, 2014. (Photo by William West/AFP Photo)

Spanish actor Antonio Banderas embraces a robot used in the film Automata during a photocall on the third day of the 62nd San Sebastian Film Festival, September 21, 2014. Banderas stars in and produced the science fiction film, which is part of the festival's official section. (Photo by Vincent West/Reuters)

“Warming up”. This photo I capture in the early afternoon, the animal species of lemurs fly. Photo location: Sambas, West Kalimantan, Indonesia. (Photo and caption by Hendy Mp/National Geographic Photo Contest)

A woman photographs “Super Space Titan Kitty” by Colin Christian at the “Hello! Exploring the Supercute World of Hello Kitty” museum exhibit in honor of Hello Kitty's 40th anniversary, at the Japanese American National Museum in Los Angeles, California October 10, 2014. (Photo by Lucy Nicholson/Reuters)

A camel yawns as a tourist checks images on her camera following a ride on a camel safari alongside the Pacific Ocean on Lighthouse Beach, north of Sydney, December 4, 2014. For 25 years camel rides on this beach have given visitors to Australia's holiday coast a rare experience available only in a handful of locations in the country. Australia's long history with the “ships of the desert” goes back to the 1800s when they were imported from Afghanistan and India for use as transportation across Australia's vast deserts before being released into the wild following their replacement by motorised transport. (Photo by Jason Reed/Reuters)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)