Women dressed in folk costumes take part in a traditional wedding ceremony in the village of Galicnik, west of Macedonia's capital Skopje, July 12, 2014. The Galicnik Wedding, a three-day traditional Macedonian wedding celebration held each “Petrovden” or St. Peter's Day, involves traditional customs, costumes, and rituals and dances that have been passed down over the centuries. (Photo by Ognen Teofilovski/Reuters)

A brig with scarlet sails travels on the Finnish Gulf coast during a rehearsal for the the Scarlet Sails festivities marking school graduation in St. Petersburg, Russia, early Saturday, June 27, 2020. This year the festival will not be held in the city center, but on the Finnish Gulf. Due to the coronavirus pandemic, there will be no spectators but the event will be broadcast on television. (Photo by Dmitri Lovetsky/AP Photo)

A young fan exchanges friendship bracelets with American singer-songwriter Taylor Swift as she performs onstage during “Taylor Swift | The Eras Tour” at Allianz Parque on November 24, 2023 in Sao Paulo, Brazil. (Photo by TAS2023 via Getty Images)

People look at smoke and flame rising from the Nevskaya Manufaktura textile factory founded by English merchant J. Thornton in 1841, in St. Petersburg, Russia, Monday, April 12, 2021. The emergencies ministry said the fire had broken out over several floors of the red-brick Nevskaya Manufaktura building on the Oktyabrskaya Embankment of the Neva River. (Photo by Dmitri Lovetsky/AP Photo)

Girls of University of Cincinnati Stage Grecian Games on April 29, 1921. Garbed in costumes of ancient Greece, fair students of the University of Cincinnati, Ohio arranged a set of Grecian Games for the benefit of the University athletic fund. All of the girl students of the University, who take a great interest in outdoor games and athletics, took part in the games. The fund was greatly increased through the staging of the unique attraction and the girls purpose to give a return engagement. The accompanying photographs show the girl contestants in their Grecian costumes. Photo shows the start of the 100 yard dash. (Photo by Bettmann Archive/Getty Images)

Flt Lt James Sainty flew a Typhoon in the final air show of the season at Duxford in Cambridgeshire in September 2021. (Photo by Claire Hartley/Bav Media)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)