While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Two holidaymakers amuse themselves with a porter's trolley whilst waiting for their train at Euston Station, London, 5th August 1939. (Photo by A. J. O'Brien/Fox Photos/Getty Images)

A model has her hair sprayed backstage at the Ukrainian Fashion Week in Kyiv, Ukraine on August 31, 2020. (Photo by Gleb Garanich/Reuters)

A model presents a creation from the Tom Ford Spring/Summer 2023 collection during New York Fashion Week in Manhattan, New York City, U.S., September 14, 2022. (Photo by Andrew Kelly/Reuters)

“For most Londoners, the most common view they enjoy as they trudge to work is the back of another commuter's head. But now, thanks to the Streetmuseum app, anyone traipsing through the capital's streets can step back in time to see what London looked like in the 19th and 20th century compared with today – all in the same image”. – Joe Krishnan via The Independent. Photo: A street scene in London’s Covent Garden with the underground station and a horse and cart in the background in c.1930 and the same street in 2014. (Photo by Museum of London/Streetmuseum app)

Natalie Portman and Tessa Thompson speak at the Marvel Studios Panel during 2019 Comic-Con International at San Diego Convention Center on July 20, 2019 in San Diego, California. (Photo by Kevin Winter/Getty Images)

Danish football fans react to their team's first goal as they watch the UEFA EURO 2020 semi-final football match between England and Denmark on the giant screen in Tivoli in Copenhagen, on July 7, 2021. (Photo by Mads Claus Rasmussen/Ritzau Scanpix via AFP Photo)

A person takes a photo of the skyline with the Shard building in the center, at sunset, from Greenwich Park in London, Tuesday, November 24, 2020. (Photo by Yui Mok/PA Wire via AP Photo)