In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Tattooist Jay Freestyle, who is based in Amsterdam, creates what only can be described as works of art that last forever on his clients' skin. His style is freehand – without any sketch or stencil and he inks the incredible drawings straight onto body parts. They might look expertly planned, but the swashes of colour, detailed line work and geometric shapes are all the result of some clever improvisation. Photo: An amazing example of his mixed style. (Photo by Jay Freestyle/360 Media Solutions)

Jason Ramsay and Amy Laverty, from Arbroth, Scotland, pose beside a large Christmas tree at Bondi Beach on December 25, 2016 in Sydney, Australia. Bondi Beach is a popular tourist destination on Christmas Day. (Photo by Don Arnold/Getty Images)

Birds congregate by the ocean at sunrise, after California’s governor said he would impose some of the nation’s strictest stay-at-home orders in the coming days, as the global outbreak of the coronavirus disease (COVID-19) continues, in Santa Monica, California, U.S., December 4, 2020. (Photo by Lucy Nicholson/Reuters)

Australia's Nicholas Timmings competes in the men's Skeleton World Cup in Altenberg, eastern Germany, on December 3, 2021. (Photo by Tobias Schwarz/AFP Photo)

A delegate poses for a photo at the end of the closing ceremony of the 20th National Congress of the Chinese Communist Party in front of the Great Hall of the People in Beijing, China, on Saturday, October 22, 2022. President Xi Jinping is officially set for a third term surrounded by allies, after key Communist Party officials without close ties to the Chinese leader exited the nation's top leadership body. (Photo by Bloomberg)

Rick Kelly, owner of Carmine Street Guitars, poses for a picture at his shop in New York City, U.S., July 21, 2016. Kelly builds custom guitars from the “bones of New York”, using reclaimed lumber from historic New York buildings. (Photo by Joe Penney/Reuters)

People collect water from shallow wells dug along the Shabelle River bed, which is dry due to drought in Somalia's Shabelle region, March 19, 2016. The cabinet ministers of the federal republic of Somalia have held on Thursday their weekly meeting in Mogadishu and discussed on the drought situation in parts of the country and its humanitarian consequences. Chaired by the acting PM and justice minister Abdullah Ahmed Jama (Ilka-Jir), the cabinet noted with deep concern the the prevailing situation in Somalia, with one of the worst ever drought in two decades. (Photo by Feisal Omar/Reuters)