As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

America’s Haunts, a trade association, estimates there are 1,200 for-profit haunted attractions in the U.S. plus another 3,000 haunted houses operated by charities that open for only a day or two every year. The commercial attractions collectively bring in from $300 million to $500 million annually. Fright Nights attendees make a turn through one of four haunted houses at this year's spooking season setup at the South Florida Fairgrounds. This house is named The Smiths and was created by Craig McInnis. (Photo by The Palm Beach Post)

Jacob's Well is a perennial karstic spring in the Texas Hill Country flowing from the bed of Cypress Creek, located northwest of Wimberley, Texas. The twelve foot (four meter) diameter mouth of the spring serves as a popular swimming spot for the local land owners whose properties adjoin Cypress Creek. From the opening in the creek bed, Jacob's Well cave descends vertically for about thirty feet (ten meters), then continues downward at an angle through a series of silted chambers separated by narrow restrictions, finally reaching a depth of one hundred and twenty feet (forty meters). Until the modern era, the Trinity Aquifer-fed natural artesian spring gushed water from the mouth of the cave, with a measured flow in 1924 of one hundred and seventy gallons per second (six hundred and forty liters per second) discharging six feet (two meters) into the air. The spring is the greatest source of water recharging the Edwards Aquifer.

A woman passes Members of historical clubs dressed in the uniform of French soldiers during ceremony of repatriation of the remains of French General Charles-Etienne Gudin de la Sablonniere, participant in the French Revolutionary wars and Napoleonic wars, to France in Moscow airport Vnukovo-3, Russia, 13 July 2021. (Photo by Sergei Ilnitsky/EPA/EFE)

Marco Fiera from NoFit State Circus tries out the SkyWire, the new zip wire attraction which opens to the public this week at The Eden Project on July 17, 2012 in St Austell, England. The new 740m zip wire, currently the longest in England, allows the public a bird's eye view of the iconic Rainforest and Mediterranean Biome structures as well as the Cornish attractions outdoor gardens. The Eden Project – which opened in 2001 and has attracted over one million visitors – showcases 100,000 plants from around the world in two giant transparent domes, one of which is the world's largest greenhouse, each recreating different climate conditions. (Photo by Matt Cardy)

Ground personnel work next to the Soyuz TMA-13M capsule of the International Space Station (ISS) crew of Alexander Gerst of Germany, Maxim Suraev of Russia and Reid Wiseman of the U.S. after its landing near the town of Arkalyk in northern Kazakhstan November 10, 2014. A veteran Russian cosmonaut and two International Space Station crewmates, one from the United States and one from Germany, returned safely to Earth on Sunday with a parachute landing of their Soyuz capsule in Kazakhstan, ending 5-1/2 months in orbit. (Photo by Shamil Zhumatov/Reuters)

A Nepalese woman sits inside her house in an alley of Bhaktapur, 12 kilometers (7.5 miles) east of Kathmandu, Monday, May 25, 2015, one month after the deadly 7.8 magnitude earthquake hit Nepal. Two powerful earthquakes devastated Nepal on April 25 and May 12, killing nearly 8,700 people and injuring 16,800 others. The quakes and aftershocks also triggered many landslides in the Himalayan nation, which boasts eight of the world's highest mountains gets about half a million tourists every year, with many coming to trek the Himalayan nation's scenic mountain trails. (Photo by Niranjan Shrestha/AP Photo)

Nadezhda Tolokonnikova, a member of the feminist punk band, p*ssy Riot, right, reads papers at a district court in Zubova Polyana 440 km southeast of Moscow in Russia's province of Mordovia, Friday, April 26, 2013. A Russian court is to consider whether one of the jailed p*ssy Riot members is eligible for early release. Nadezhda Tolokonnikova, in custody since her arrest in March 2012, is serving a two-year sentence for the band's irreverent protest against President Vladimir Putin in Moscow's main cathedral. Tolokonnikova's lawyer Irina Khrunova is at right. (Photo by Mikhail Metzel/AP Photo)