Heidi Klum, dressed as a werewolf, performs a dance from Michael Jackson's "Thriller" video her 18th Annual Halloween Party at Moxy Times Square on Tuesday, October 31, 2017, in New York. (Photo by Evan Agostini/Invision/AP Photo)

A combination of four pictures shows participants dressed in superhero and heroic fantasy costumes posing during the second edition of the Hero Festival in Marseille, France, November 7, 2015. The festival is dedicated to American superhero comics, Japanese mangas, heroic fantasy characters and video games universes. (Photo by Jean-Paul Pelissier/Reuters)

Attendees Rosalia Rohwer and Jennifer Salenger dress up as characters from the game “Just Dance” at E3, the world's largest video game industry convention in Los Angeles, California on June 12, 2018. (Photo by Mike Blake/Reuters)

These photos and video were taken in the Russian city of Astrakhan on the evening of June 7th, 2012. (Photo by Maxim Korotshenko)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.