Cattle are the most important way of livelihood for the Karamojong: they provide milk, meat, blood and money when sold, Karamoja, Uganda, February 2017. (Photo by Sumy Sadurni/Barcroft Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

A soldier poses with a Hythe Mk III Gun Camera during training activities at Ellington Field, Houston, Texas in April of 1918. The Mk III, built to match the size, handling, and weight of a Lewis Gun, was used to train aerial gunners, recording a photograph when the trigger was pulled, for later review, when an instructor could coach trainees on better aiming strategies. (Photo by Harry Kidd/WWI Army Signal Corps Photograph Collection via The Atlantic)

Respect, Kronotsky nature reserve, Russia. The photographer’s cat, Ryska – her name means little lynx in Russian – stands outside their cabin and with aggressive posturing warns off a fox. In winter, foxes would regularly visit the cabin searching for food. If one peered in at the window, possible when the snow was deep, Ryska would sit on the other side, fur raised, and growl. When outside, she would hold her ground. The foxes were not always frightened and so encounters could be a sort of dance. (Photo by Igor Shpilenok/Unforgettable Behaviour/NHM)

Brazilian graffiti artist Eduardo Kobra (C) puts the final touches to his piece of art in tribute to Brazilian architect Oscar Niemeyer, next to his assistants, at the financial center on Sao Paulo's Avenida Paulista January 22, 2013. Kobra created the 56-metre (61-yard) tall graffiti artwork as a tribute to Niemeyer, one of the 20th century's most influential modernist architects. Niemeyer died in December 2012, aged 104. (Photo by Andre Penner/AP Photo)

Female North Korean traffic police officers gather in front of bronze statues of the late leaders Kim Il Sung and Kim Jong Il to pay their respects in Pyongyang, North Korea on Saturday, February 16, 2013. North Koreans turned out to commemorate what would have been the 71th birthday of Kim Jong Il who died on December 17, 2011. (Photo by David Guttenfelder/AP Photo)

Revellers celebrate the death of Britain's former prime minister Margaret Thatcher in Brixton, south London April 8, 2013. Margaret Thatcher, the “Iron Lady” who transformed Britain and inspired conservatives around the world by radically rolling back the state during her 11 years in power, died on Monday following a stroke. She was 87. (Photo by Olivia Harris/Reuters)