While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A timber truck driver (L) dressed as Father Frost is saluted by a soldier at the Kremlin's Spasskiye (Saviour) Gate in Moscow, Russian Federation, on December 24, 2013. (Photo by Vyacheslav Prokofyev/ITAR-TASS/ZUMA Press)

Juan Carlos Vilchez, 18-months-old, dressed to represent horror movie icon Chucky, looks into a storefront mall window, in Managua, Nicaragua, Friday, October 31, 2014. Juan Carlos is wearing a first place winner that he won earlier, for best Halloween costume in his age group. (Photo by Esteban Felix/AP Photo)

A dog takes a rest under a destroyed house at a site where a landslide swept through a residential area at Asaminami ward in Hiroshima, western Japan, August 20, 2014. At least 36 people, including several children, were killed in Japan on Wednesday, when landslides triggered by torrential rain slammed into the outskirts of the western city of Hiroshima, and the toll could rise further, police said. Seven people were missing after a month's worth of rain fell overnight, loosening slopes already saturated by heavy rain over the past few weeks. (Photo by Toru Hanai/Reuters)

Punk protest band p*ssy Riot member Maria Alyokhina is detained by police at a protest in central Moscow February 24, 2014. Russian riot police detained over a hundred protesters, including two members of p*ssy Riot, on Monday at a Moscow courthouse where seven opponents of President Vladimir Putin were jailed from two and a half to four years over a demonstration that turned violent. (Photo by Maxim Shemetov/Reuters)

The Flying Bull's P-38 Lockheed Lightning N25Y / 13 – Red Bull – Flying Legends Airshow 2012 Duxford (Photo by Rob Lovesey)

Racegoers make their way home after Ladies Day on the second day of the Grand National meeting at Aintree Racecourse on April 9, 2010 in Aintree, England. Friday is traditionally Ladies day at the three-day meeting of the world famous Grand National, where fashion is as important as the racing. (Photo by Christopher Furlong/Getty Images)

People play "Palin", a traditional ritual and ancestral Mapuche game played with curved sticks called "Chuecas" and a wooden ball, during a meet on Dia de la Raza (Day of the Races), also known as Columbus Day in Vina del Mar, Chile October 11, 2015. (Photo by Rodrigo Garrido/Reuters)