A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

People celebrate the pagan rite called “Kolyadki” and mark the New Year, according to the Julian calendar on January 13, in the village of Vosava, Belarus January 13, 2017. (Photo by Vasily Fedosenko/Reuters)

Children look at Hares and Ducks ahead of the Turkey and dressed poultry auction at Chelford Market, northern England December 22, 2014. (Photo by Phil Noble/Reuters)

In this Thursday, February 19, 2015 photo, participants at a seminar on edible insects taste a Cricket Consomme at Le Cordon Bleu cooking school in Bangkok, Thailand. A group of chefs and food scientists at the esteemed French school's branch in Bangkok spent the week simmering, sautéing and grilling insects to extract innovative flavors they say could open a new frontier for the world of gastronomy. (Photo by Sakchai Lalit/AP Photo)

New York City Deputy Police Commissioner John A. Leach, right, watching agents pour liquor into sewer following a raid during the height of prohibition, circa 1921. (Photo by Tom Marshall/Mediadrumworld)

"Temptation", part of an installation from the artist-duo David Burns and Austin Young, appears among the works of 30 artists in the multimedia exhibition "The Value of Food: Sustaining a Green Planet" at the Cathedral of St. John the Divine, Wednesday, October 7, 2015, in New York. The exhibition, installed in the cathedral's seven chapels and 14 bays, explores food accessibility, sustainability and other food-related issues and runs through April 3, 2016. (Photo by Bebeto Matthews/AP Photo)

Seven year old Hungarian herding dog Derci runs along the Olympiaberg hill during stormy weather in Munich, southern Germany, Monday, January 4, 2016. (Photo by Matthias Balk/DPA via AP Photo)

This picture taken on June 1, 2019 shows Alex Gao trying to balance a book on his head during an etiquette and manners class in central Shanghai. Against a soundtrack of classical music, children learn social skills, dining manners and deportment in the class, which costs $390 for four hours of practical instruction per student. (Photo by Hector Retamal/AFP Photo)